Bolchalk FReY's Blog


Bad Day, Be Gone!
May 15, 2014, 9:15 am
Filed under: Fun Office Tips | Tags: , , , , ,

Stress

We live in a fast paced world full of deadlines, appointments and too much stuff for one person to ever realistically get done in a single day. It’s no wonder everyone’s stressed out and crabby! That stress only builds if you’re having a bad day at work, so how do you fix it? Here are a few tips to get rid of that bad mood and bad day… give them a try before you take out your next crummy mood on your co-worker in the next office over.

1. GET UP!
Staying at your desk or even in your office is not going to put you in a better mood. Remove yourself from the situation… take a short walk outside, focus on something other than what has put you in a bad mood.

2. INDULGE!
Yes, we eat and drink every day but it’s usually so quick because we’re on a tight schedule that we don’t really enjoy it. So take a second to enjoy a piece of chocolate or a cup of tea… focus on that for a few minutes rather than what’s bothering you.

3. BE NICE!
It may be the last thing you want to do when you’re in a crummy mood, but doing something nice for someone else can actually help brighten you mood. Even if it’s soemthing as simple as thanking a co-worker for helping you with something, it may just do the trick.

4. GET IT OUT!
If you’ve tried everything else and you’re still having a bad day, try writing down what’s stressing you out. Use this as a way to get all the stressful thoughts out of your head, make a plan for attacking each one when the time is right, and then make the conscious choice to set those things aside and focus on the project at hand.

If all else fails… woosah.

Kristen Oaxaca, Graphic Designer

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Alternatives to Google Analytics
May 14, 2014, 9:02 am
Filed under: Uncategorized

Sure Google Analytics is the most popular website analytics tool ~ it’s easy to navigate and is free. However, it lacks the flexibility and advanced reporting many businesses need for their specific goals. If you are looking at an alternative to Google Analytics, here are three options for you:

Clicky — Real-time, on-site analytics

Clicky provides up-to-the-minute analytics using any browser or mobile device, or right on your website itself. This app-based and on-site analytics platform puts you in complete control, allowing you to view, analyze and react to visitor events as they happen.

Clicky lets you view detailed information on each individual user, such as IP addresses, Internet service provider (ISP), location, operating system, Web browser, referrer, visit length, sessions and actions during a specific visit, and more.

Clicky is free to use for one website, but is limited to basic features and 3,000 total daily page views. A Pro Plus account, starting at $9.99 a month, is required to track additional websites and access on-site analytics, heat maps and other premium features.

KISSMetrics — E-commerce analytics

KISSMetrics focuses on monitoring each visitor as a customer, to show how a “real person” views and uses your website. It looks at things like which features are being used the most, how they are being used and more. By tracking how visitors become customers, KISSMetrics lets small businesses make better decisions and increase their sales as online retailers.

If you have an e-commerce website, KISSMetrics will give you everything you need to figure out what works and what doesn’t. KISSMetrics lets you go back in time and track customers from their first visit to your website and all the actions they take thereafter.

KISSMetrics costs $150 a month for up to 500,000 events per month (roughly 50,000 visitors). Note that each plan requires an annual commitment. A free 14-day trial is also available.

Chartbeat — Content engagement analytics

Chartbeat can help bloggers, content marketers and other editorial website owners make sense of how readers are engaging with content. It tracks real-time Web traffic and combines it with audience-behavior data to deliver a comprehensive view of which content sparks engagement and how viewers react to them. Chartbeat lets you discover which types of content gets the most hits, so you can publish more of the right stories to better grow and develop your audience.

Chartbeat offers a multitude of metrics to track audience activity before, during and after visits to your site, including:

  • Recirculation: Percentage of visitors who read more than one article in a single visit.
  • Engaged time: How long visitors are reading, commenting on and idly watching an article.
  • Visitor frequency: Gauges new, returning and loyal customers.

Content metrics include acquisition (content drawing in large numbers of new visitors), retention (content drawing highly engaged visitors), top pages, high-converting referrers and more.

Chartbeat costs $9.95 a month for up to five domains or subdomains. A free 30-day trial is available (credit card required).

Katrina Noble

Media Director



Which Pay-Per-Click Platform is Right for Your Company?
May 7, 2014, 3:17 pm
Filed under: Uncategorized

There are several networks attempting to attract your advertiser dollars, here are the pros and cons of the top three to help you decide the best one for you.

Google AdWords

Pros   Traffic volume , Google has over 67% of search market share

 

Top ad positions immediate – no waiting time to reach top spot if you are willing to outbid your competition

Cons Higher cost per click when compared to other platforms

 

Big learning curve which can lead to paying more than what you need

 

Yahoo Bing Network

Pros   Lower cost per click making it a great platform to test ad copy before using Google

Great customer service makes it easy to talk to a live person that will answer your questions

 

Cons  Lower search traffic when it is compared to Google

Limited growth due to traffic being lower making campaigns slower to grow

 

Facebook

Pros   Target specific demographics and geographic regions along with user interest

Has the largest consumer database.  Over 50% of active Facebook users visit the site daily.

 

Cons  the click through rate is typically much lower than a paid ad

 

Your campaign will need constant refreshing if you have a small target base.

 

Katrina Noble

Media Director