Bolchalk FReY's Blog


Which Pay-Per-Click Platform is Right for Your Company?
May 7, 2014, 3:17 pm
Filed under: Uncategorized

There are several networks attempting to attract your advertiser dollars, here are the pros and cons of the top three to help you decide the best one for you.

Google AdWords

Pros   Traffic volume , Google has over 67% of search market share

 

Top ad positions immediate – no waiting time to reach top spot if you are willing to outbid your competition

Cons Higher cost per click when compared to other platforms

 

Big learning curve which can lead to paying more than what you need

 

Yahoo Bing Network

Pros   Lower cost per click making it a great platform to test ad copy before using Google

Great customer service makes it easy to talk to a live person that will answer your questions

 

Cons  Lower search traffic when it is compared to Google

Limited growth due to traffic being lower making campaigns slower to grow

 

Facebook

Pros   Target specific demographics and geographic regions along with user interest

Has the largest consumer database.  Over 50% of active Facebook users visit the site daily.

 

Cons  the click through rate is typically much lower than a paid ad

 

Your campaign will need constant refreshing if you have a small target base.

 

Katrina Noble

Media Director

Advertisements

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