Bolchalk FReY's Blog


Invisible Art
April 15, 2015, 3:14 pm
Filed under: Art | Tags: , , , ,

I am in advertising, so when I design something I always have some sort of agenda… to get someone to buy something, donate money, go to an event, well you get my point. Since I do this on a daily basis, I often forget that many artists create art with more pure motives.  Peregrine Church, in Seattle, is one such artist.

Church decided that the people of Seattle needed a little cheering up since the weather is often so rainy and gloomy. He came up with the idea of Rainworks–positive messages and art scattered around Seattle that only show up when it rains.

In this rain-activated artwork, Church and his helpers display funny or uplifting messages and sometimes even pictures. Sometimes the only purpose of art is to bring a smile to someone’s face…

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Kristen Oaxaca, Senior Graphic Designer



Graphic Design vs. STDs
April 1, 2015, 4:24 pm
Filed under: Design | Tags: , , , , , , , , ,

I have always found the time during WWII to be an intirguing and inspiring time period—from women who were doing all they could on the home front to the soldiers who fought overseas.

We’re all familiar with at least one famous poster from that time… I’m sure Rosie the Riveter rings a bell! What many of us have never seen though is the campaign launched by the U.S. Government to do none other than warn U.S. Soldiers of the dangers of “loose women” and STDs.

Because sex was not often talked about publicly during that time, WWI saw a venereal disease epidemic where soldiers often contracted and died from STDs. In order to prevent that from happening in WWII, the U.S. Government teamed up with designers to create posters that were plastered all over military barracks.

This campaign to fight STDs used everything from bold colors and striking Hitler images to softer, more emotional images and wording. It’s interesting to see what worked for advertisers back then… take a look compared to what is used in today’s world.

THEN

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Kristen Oaxaca, Senior Graphic Designer