Bolchalk FReY's Blog



Why Your Website is Always a Work in Progress
April 30, 2014, 10:56 am
Filed under: Uncategorized

You just got your website redone or even a new one launched.  Now you can sit back and relax!  Wrong!  News flash, your website will never be finished.  You need to constantly add updates and keep it current.   Here are three reasons why you should never stop reviewing and revising your website:

  1. Web design trends are constantly evolving otherwise you wouldn’t be looking out-of-date a few years from now or when you last re-did your website.   These changes are often driven by technology advancements especially in the area of responsive design which means the site responds to the variety of screens that people are using to view websites.   Today companies are favoring the single, responsive website instead of having different sites for different devices.
  2. Consumer preferences are changing and they expect specific things from websites than they did even two years ago. Rich content, high resolution photos and high definition videos are the norm. If you site currently does not have these features. Change them quick!
  3. Search engine optimization rules – Google’s search algorithms are updated constantly so make sure you doing the following to help in your rankings:
    1. Create content that people want to share with others
    2. Keep with design trends that are fresh and attractive
    3. Attract inbound links with relevant websites
    4. Update content on regular basis through your blog or press related section.

Katrina Noble

Media Director

 



The 10 Commandments of Typography
April 24, 2014, 3:21 pm
Filed under: Design | Tags: , , , , , ,

10 Commandments

As designers, one of the main parts of our job is to pick out the perfect typefaces that will set the mood for our piece, get our message across effectively, appeal to the correct audience, among other thing. Often when I sit down to design something, I either don’t have a typeface in mind at all, or the one I have in mind ends up turning out nothing like what was in my head. This leads to the wasted minutes (sometimes hours) perusing through tons of typefaces trying to find the perfect one (or two). Here are 10 basic “commandments” that will help you narrow down your typeface exploration time!

1. Know your font families: Geometric Sans, Humanist Sans, Old Style, Transitional, Modern and Slab Serif. All these years as a designer and I had NO idea there were this many families!

2. Combine a Sans-Serif font with a Serif font. I do this often… if you find the right ones, they will compliment each other well!

3. The opposite of #2… combine a Serif font with a Sans-Serif font.

4. Don’t combine two fonts that are too similar. You need balance in your designs and choosing two fonts that are too similar won’t create enough contrast in your designs, throwing off your balance.

5. Opposites attract. Choose two fonts that contrast nicely.

6. Two is plenty! Most often, use only one or two fonts in your designs. Using more than that can make your design too hectic. (Though I will admit there is always exceptions!)

7. Don’t ruin the mood. If you combine two different font moods, it will throw off the entire mood of your piece.

8. Compliment. Though you want to avoid using similar fonts (see #4), it’s important to choose fonts with complimentary moods from similar times.

9. Contrast is important! Using contrasting bold and thin fonts often create a unique look.

10. Please avoid the following fonts at all costs: Comic Sans, Papyrus, Curlz, Viner, Kristen and Symbols.

Kristen Oaxaca, Graphic Designer



When is a good time to post on Facebook
April 23, 2014, 2:13 pm
Filed under: Uncategorized

While there is no best time to post, studies have shown that more than half of Facebook users access their pages when they are not at work or school. Many others are checking their social media sites on their way to and from work hopefully not while they are driving! The best time to post is when your audience will see it and that will be unique to you and your business.
Some good times to post:
1. Early morning
2. During work hours of 9am to 5pm
3. Hours between 6pm – 8pm (between dinner hours)
4. After dinner
5. Bedtime
6. Weekends
To analyze numbers to determine if past posting times worked, use these steps for using Facebook insights.
Export the “post level” data form Facebook insights for your preferred time period
Open the Post level data in Excel within the Lifetime Post stores by action tab and delete all columns except D, H, I, J and K.
Katrina Noble
Media Director



How to get your Facebook posts read
April 9, 2014, 10:58 am
Filed under: Uncategorized

You’ve invested your time in creating a Facebook fan page for your business, but how do you make sure what your posting is getting seen?  Here are some ways:

  1. Use photos – People love visuals so whenever possible be sure to include a picture with your post. 

  2. Target your posts to specific user based on their age, gender and location.  Select the “edit settings” from the “edit page” drop down menu in your Page’s administration panel. 

  3. Start a conversation.  The easiest way to do this is to start a post with a question that is pertinent to your organization. 

  4. When to post – Consider the lifestyles of your audience when posting messages.  Are they night owls or early morning risers?  Remember that you can schedule a post in advance.

  5. Cross promote by getting mentioned in a post by another brand so your Page shows up in the News Feeds of users who don’t already like your organization. 

  6. Purchase an ad by utilizing paid posts through Facebook.  They allow you to target by gender, age, interests. 

Katrina Noble

Media Director



Advertisers Celebrate April Fools
April 7, 2014, 1:34 pm
Filed under: Design | Tags: , , , , , ,

I have been neglecting the design side of this blog for quite a while, but I am finally back! To get back into the swing of things, I thought I’d pick a fun topic to blog about—April Fools Day! Now, while I was busy pranking my friends this year, advertisers were also being quite mischievous. Here are some of my favorite brand hoaxes from this year…

 

1. Mr. Dash

Prank01

 

2. Fruit of the Loom

 

3. Moshi

 

4. WestJet

 

5. American Beagle Outfitters

 

6. HeliYUM

 

7. Dominos

Prank02

 

8. Chili’s

Prank03

 

9. Rosetta Stone

Prank04

 

10. Virgin Active

 

Kristen Oaxaca, Graphic Designer



How to create the best subject line for your emails
April 2, 2014, 12:24 pm
Filed under: Education, Email marketing | Tags:

I’m sure if you are like me, you receive hundreds of emails in your inbox daily. Which ones do you open and which ones do you automatically dump? Usually the most simple subject lines are the ones we tend to open.   Here are some tips to improve your open rates:

  1. Keep the message brief and remember that people are viewing your emails on mobile devices so you want to make sure they can understand them quickly. Cut to the chase and tell people exactly what your message is about.
  2. Don’t waste space, review each word of your subject line and if it does not add value, omit it.
  3. Make the works on the subject line searchable so your reader can find it later.
  4. Don’t pressure the reader by including phases like immediate action required.
  5. Be sure to include your company name so readers know where the email originates from and does not come across as spam.

People spend over 30% of their day viewing emails.   With a great subject line, your email will get read, saved and responded to.

Katrina Noble

Media Director