Bolchalk FReY's Blog


Using Social Media to Increase Sales
May 25, 2016, 11:20 am
Filed under: Branding, Social Media

Just about everyone is using a form of social media today, whether it is Instagram, Twitter, Facebook, Pinterest, etc. Many companies use social media to sell their products or services, however, there are certain sales practices for using social media to help increase sales.

Social media is known for its “soft selling” approach, meaning most people are not online with the sole purpose of shopping and, therefore, they must be persuaded to buy your product or service. This depends on what you post and how you post it and the marketing strategies used to increase sales and keep your audience happy.

The first most important strategy when using social media to increase business sales is finding the right channel. Research must be done to find your companies target audience so you know you are appealing to the right customers. Consider the following: Who are they? Where do they live? Where do they work? What do they do for fun? What kind of products or services do they purchase? Once you answer these questions you will have the right idea about who your target audience is.

The second strategy is to produce and engage. In order to build trust, authority and an increasing online following, you will need to post quality content that will spark interest in potential customers often. The content must be informative and useful to viewers. Producing quality content is important, as is interacting with other bloggers, businesses and the audience. It is essential to “like” the comments and posts of others and to share other quality content that is relevant to your industry. Share opinions and popular topics on your social media portals so the audience can get to know your company. This will get the potential customers interested in buying.

On social media it is important to show the value of your company and how your product or service will benefit your potential customers. You can push these benefits through infographics, demos of your service in the form of short videos, free trial offers and other promotional deals. This is an easy way to get potential buyers to look at what you are offering.

The last step would be to persuade your potential customers to take action. This can be done by having a call-to-action in your posts and other areas of your profile. This presses users to make that step from the information stage to the buying stage. Connect your posts, advertisements and other icons to your website where you can bring them to the stage of potential purchasing.

As you can see, the most important step when using social media to sell a product or service is choosing the right channel. Once this is done, every step you take on social media counts towards that “hard sell.” By following these simple steps your social media outlets have the potential to gain followers and increase sales for your business.



How Hiring a PR Team Can Help Professional Athletes
May 4, 2016, 11:17 am
Filed under: Public Relations

In today’s world, social media is a vital part of most people’s lives. Tweeting, posting pictures, and updating statuses come as second nature to many people, including professional athletes. Professional athletes are now in the spotlight more than ever, so it is important for them to keep a favorable image to the public.

 

Rather than merely having a presence on the field or the court, athletes today are everywhere. They can be found front and center on reality shows, social media websites, and magazines and news sources. Athletes are becoming celebrities, with their every move followed by paparazzi and tweeted about by spectators.

 

Because of their growing fame and the popularity of social media, it is important that athletes hire a PR team to help them keep their image. PR teams can help athletes to seem more marketable which can lead them to better outside revenue generating opportunities. Along with catching the attention of corporate sponsors and endorsers, a successful PR team can get athletes recognized for all of the right things. Rather than having people focus on what nightclubs Cameron Newton was at last night, or who Derek Jeter was on vacation with, a PR team can steer the focus to philanthropic things that athletes are doing such as charity events and community service.

 

Athlete PR teams are great when it comes to media. A strong team will train an athlete on how to talk to the press properly and how to use media outlets in a way that is beneficial to them. The media can be overwhelming especially when an athlete seems as though he or she is drowning in it, so it is imperative that a PR team teaches the athlete which media opportunities are good and which are not worth their time. On the other side of media, social media accounts are huge and can be detrimental to a reputation if not handled correctly. It is important that athletes stay true to themselves on their personal accounts, but it is equally as important that they remember who is watching. A PR team can create a strategy for an athlete to continuously engage their fans while building a strong following for the right reasons.

 

Athletes are presented with a challenge. They reap the benefits but also the dangers of fame. Being in the ‘talk of the town’ will potentially bring money to athletes, but it also makes them vulnerable to the public. It is important that athletes who are constantly in the spotlight find a PR team who can make them look good to the public, while understanding who they are and not trying to present them to the public as someone that they are not.