Bolchalk FReY's Blog

With the right tactics and appropriate placement social media can be a valuable tool for your business.

• Make sure you are using the right social media for your business. You don’t have to be on all of them!  Facebook has the largest user based with over 1 billion users.   LinkedIn and Twitter do best with B2B marketing.   You Tube is the 2^nd largest search engine and a great medium for showcasing your company videos.
• Make your content relevant – coming with your own content is difficult so feel free to curate content from infographics, interviews and other sites to share with your audience.
• Review your competitor’s social media pages.
• Remember the 80-20 rule and keep 80% of your content organic and value-oriented to the consumer.
• Be real – make sure your social media reflects your company’s culture.
• Post on a regular basis so the content gets noticed and remembered.
• Leverage your social media on other channels. Add the icons and links to your website, your email signature page and cross promote on your social media sites.
• Boost your postings. This will help with your ROI and get in front of your fans.
• Don’t be afraid to mention influencers and brand advocates in your posts.
• Feel free to repost past content. Chances are not everyone saw the original post anyway!