Bolchalk FReY's Blog


Alternatives to Google Analytics
May 14, 2014, 9:02 am
Filed under: Uncategorized

Sure Google Analytics is the most popular website analytics tool ~ it’s easy to navigate and is free. However, it lacks the flexibility and advanced reporting many businesses need for their specific goals. If you are looking at an alternative to Google Analytics, here are three options for you:

Clicky — Real-time, on-site analytics

Clicky provides up-to-the-minute analytics using any browser or mobile device, or right on your website itself. This app-based and on-site analytics platform puts you in complete control, allowing you to view, analyze and react to visitor events as they happen.

Clicky lets you view detailed information on each individual user, such as IP addresses, Internet service provider (ISP), location, operating system, Web browser, referrer, visit length, sessions and actions during a specific visit, and more.

Clicky is free to use for one website, but is limited to basic features and 3,000 total daily page views. A Pro Plus account, starting at $9.99 a month, is required to track additional websites and access on-site analytics, heat maps and other premium features.

KISSMetrics — E-commerce analytics

KISSMetrics focuses on monitoring each visitor as a customer, to show how a “real person” views and uses your website. It looks at things like which features are being used the most, how they are being used and more. By tracking how visitors become customers, KISSMetrics lets small businesses make better decisions and increase their sales as online retailers.

If you have an e-commerce website, KISSMetrics will give you everything you need to figure out what works and what doesn’t. KISSMetrics lets you go back in time and track customers from their first visit to your website and all the actions they take thereafter.

KISSMetrics costs $150 a month for up to 500,000 events per month (roughly 50,000 visitors). Note that each plan requires an annual commitment. A free 14-day trial is also available.

Chartbeat — Content engagement analytics

Chartbeat can help bloggers, content marketers and other editorial website owners make sense of how readers are engaging with content. It tracks real-time Web traffic and combines it with audience-behavior data to deliver a comprehensive view of which content sparks engagement and how viewers react to them. Chartbeat lets you discover which types of content gets the most hits, so you can publish more of the right stories to better grow and develop your audience.

Chartbeat offers a multitude of metrics to track audience activity before, during and after visits to your site, including:

  • Recirculation: Percentage of visitors who read more than one article in a single visit.
  • Engaged time: How long visitors are reading, commenting on and idly watching an article.
  • Visitor frequency: Gauges new, returning and loyal customers.

Content metrics include acquisition (content drawing in large numbers of new visitors), retention (content drawing highly engaged visitors), top pages, high-converting referrers and more.

Chartbeat costs $9.95 a month for up to five domains or subdomains. A free 30-day trial is available (credit card required).

Katrina Noble

Media Director

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