Bolchalk FReY's Blog


How to improve your search engine ranking
July 31, 2014, 4:22 pm
Filed under: Uncategorized

It may sound intimidating to boost your search engine ranking but it is easier than you think. The key is to remember that content is king!

Here is how to get started:

Assign natural phrases as your keywords – anticipate all the different search variations that could lead users to your website and strategically assign them to each page of your website.

Utilize targeted keywords – only assign keywords that you can incorporate into the various elements of your website. Pay close attention to the page title, page headline, body copy and meta description and links. These are the main areas that Google reviews.

Create engaging content – good content will always beat SEO so don’t overload your copy in keywords at the sake of flow. Instead focus your efforts on writing engaging content that naturally introduces keywords into your copy.

Get mobile – SEO relies heavily on website engagement so make sure you choose a responsive or mobile friendly platform.

Be social – Your company’s social media pages are a great source to drive traffic to your website. Create and share engaging content on these media sites and provide a link back to your website.

Katrina Noble

Media Director

Advertisements


See What You Want to See
July 3, 2014, 12:07 pm
Filed under: Design | Tags: , , , , , , ,

As designers, we’re always looking for different ways to see things… we want to be the one that sees something differently and shows it to the world. In one of their recent ad campaigns for Jeep, Leo Burnett France did just that.

In this campaign, Leo Burnett France created 3 optical illusions that can be seen when you turn the advertisement over. Now, this wasn’t just a cool optical illusion to include in the advertisement… it actually supported their entire concept.

On their website, Leo Burnett France said, “When one is the happy owner of a Jeep, we know that at any time we can go where we want to, see what we want to see.” This idea is reinforced in the advertisements because the viewer is welcome to see whatever they want to see… a giraffe or a penguin; an elephant or a swan, etc.

What do you see?

Jeep05      Jeep06

Jeep03      Jeep04

Jeep01      Jeep02

Kristen Oaxaca, Graphic Designer