Bolchalk FReY's Blog


Myth – My organization doesn’t need at crisis communications plan.
August 3, 2017, 1:54 pm
Filed under: Uncategorized

Oh my friend, yes you do. Even if it is a simple list of who gets called first.

And why? Because anything that enters social media streams about your company, true or not, can be discussed with a potential for escalation. And if there is a real crisis you need to be prepared to speak with the media.

A few things to consider: Who is the point person that delivers the message? Who is in the key team should a crisis arise? How and when do you reach out to your key stakeholders to keep them updated on the situation?

Get your crisis plan ready before you ever need one.

 

 

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