Bolchalk FReY's Blog


10 Social Media Content Ideas for your Small Business
September 13, 2017, 4:21 pm
Filed under: Social Media | Tags: ,

Trying to figure out what content to post to your social media doesn’t have to be time consuming.  Take these ten ideas when deciding content:

  • Video from an event! Social media users love video and they can be 10 to 15 seconds.
  • Showcase your positive customer reviews and testimonials
  • Announce an event or award you received
  • Photos and spotlights on your employees
  • Photos of employee pets
  • Inspiration quotes or your company goals
  • Do you do any charity work? Mention it on social media and be sure to include a picture.
  • New product announcement or service you offer
  • Take a vote on something your company does by asking your audience for their feedback
  • Third party content. Don’t be afraid to use content from the web that relates to your business or service (research/product reviews)
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Is your social media marketing working? Here’s how to tell.
March 22, 2017, 2:58 pm
Filed under: Branding, Google analytics, Marketing, Social Media | Tags: ,

To measure your social media marketing you do it in a similar way in which you analyze all your marketing strategies.

Measuring your firms reach is one of the most important first steps in this process. Reach is how many people are exposed to your account/advertisement. How many followers your Twitter and Instagram have and how many likes on a Facebook page your firm has are great measurements of how much exposure you social media marketing is receiving.

Next, you must look at the level of interaction from people who were reached. Social media marketing can be highly interactive, which in turn can increase your reach. You can measure this by the amount of clicks, shares, likes, reposts etc. These are easily measured and can be done by someone fairly inexperienced.

Most importantly you must look at your conversion rate. Your conversion rate is dependent on your original marketing goal…why are you advertising? Your call to action can be increasing visits to a store front or website, increase sales, or even increase brand awareness. It is all dependent on the firm and what they need to better their business. Google Analytics is a free tool to help you analyze your conversion rate, but there are many others out there too.

Just like any other type of marketing it is important to realize that this is a great way to advertise, but it’s also extremely easy to lose a lot of money and time. As long as you keep up on your reach, interaction, and conversion you should have no issues creating a cost effective social media campaign.

 



The Product Lifecycle and Marketing
December 7, 2016, 11:47 am
Filed under: Branding, Marketing | Tags:

 

The product lifecycle is one of those things you hear about and only think of using when it comes to how long your company will live. Well using this idea with marketing can help you increase the effectiveness of your marketing budget.

The first stage of the product lifecycle is introduction. This is just like a baby’s first breathes in the world. No one knows about your product or why they need it. The goal of your marketing at this stage should be to give information on the product and explain the usefulness of it. You want people to understand the product especially if it is a new product category. Your main purchasers at this stage will be trendsetters. Trendsetters tend to be the first to try out a product or service and then other consumers follow suit.

Your next stage is the growth stage. This is a time where you want to increase awareness. You can do this by marketing to a broader audience while still targeting your market. The consumers who are usually next to purchase are mavens and you can utilize them to help market your product.  Now with the internet and icons on social media you are able to use these personalities to help bring awareness and attention to your product.

The third stage of the lifecycle is the maturity stage. This is the time where people know about your product and may already be using it. This is where you want to have your marketing targeted at reminding consumers. Having a lot of advertisements in different media will help you do this. Another way to remind customers of your product is by launching a new product line. This can not only make your current customer rebuy, but it can help start your product lifecycle over with a new product.

The last stage is the decline stage. Sadly, this means your company may not last much longer or it may become a novelty product. During this time you should decrease your marketing budget. There is no need to keep marketing a product that has become irrelevant to consumers.

Overall, you are able to use the product lifecycle stages in order to help you direct your marketing messages. This can help you increase your longevity of your lifecycle while simultaneously increasing your revenues. When to pull out your marketing budget on a product line is a difficult decision and one that most businesses struggle with.



Reasons Your Business Needs Marketing for Success
July 6, 2016, 12:15 pm
Filed under: Branding, Marketing, Uncategorized | Tags: , ,

 

Most aspects of a business rely on successful marketing. Marketing covers advertising, public relations, promotions and sales. Marketing creates a process of introducing and promoting a product or service to potential customers. Therefore, if your business does not have marketing, your great product or service will not be known to your potential customers. Without marketing, your company may lose sales and continue to collapse.

There are many reasons why a business needs marketing to succeed. Marketing gets the word out. The product or service your business is offering to potential buyers must be known. You must use marketing strategies to create product or service awareness. Using marketing to promote your product provides your business with a chance to be discovered. Today, the most effective way to get the word out about your company is through social media. There are many different ways to use marketing strategies through social media, such as promotions, sales, deals, presenting new products, and the list goes on.

Marketing can also generate higher sales. Once your product or service is known, it increases the chances of a purchase from customers. These new customers also start to spread the word about your product, which will cause your sales to increase. Without these sales a company cannot succeed and without the marketing strategies there may not be customers making purchases.

Marketing can build brand name recognition, and when a company reaches the high expectations of the public, a solid reputation is established. As the reputation grows, the business expands and sales increase. Marketing efforts create or support the business’s involvement and active participation in community programs, effective communication and presenting quality products or services.

Marketing also cultivates an environment for healthy competition. Marketing gets the word out on the companies pricing of products and services, which reaches the intended customers, while also reaching other companies competing for the same consumers. Marketing keeps pricing competitive for a business trying to win over consumers before the competition does. Marketing facilitates the healthy competition that allows small and new businesses to be successful and grow in the marketplace.

Though marketing can be expensive for a new business, it is worth it after reading these reasons why your business needs marketing for success. A marketing program that gives your company the best chance is a healthy mix of different forms of marketing, such as website development, public relations, print and broadcast advertising, design, trade shows and special events.



Branding Tips for Nonprofits
December 3, 2014, 9:21 am
Filed under: Branding | Tags: , , ,

Paws

Over the past year, I have been volunteering at a local dog shelter (Pima Paws for Life)—walking dogs, spreading the word about the dogs who are ready to find their forever homes and racking my brain trying to find ways to help market the organization.

Here are 8 tips for branding a nonprofit:

1. Recognize the Problem – YOU NEED MARKETING! Whether you’re getting the word out about what your organization does or trying to get donations, you need to market your organization.

2. Marketing is an Investment NOT an Expense – Many organizations look at marketing (whether it’s printed materials, advertising, etc.) as expenses that are taking away from your funds to “do good” in your organization. This is completely wrong… you have to spend money to make money. You have to first invest your money in marketing and if you do it right, you will receive a nice return on your investment.

3. Recognize your Competition – Your competition may not be who you expect. Don’t look at organizations with a similar mission to find your competition. Instead, look at where people are spending their money rather than donating to you… the local mall maybe?

4. Everything Starts with Awareness – The fewer people that know about your organization, the fewer supporters you’ll have. Marketing = Awareness. Awareness = More Supporters & More Donations

5. Every Brand Contact Counts – Don’t limit your branding to just advertisements… you have to look at the whole package. Focus on all of your touchpoints – events, employees, communications, volunteers, etc.

6. Know Media Habits – Where are you going to find the people you’re looking for? Are you donors reading the newspaper? Are your volunteers on Facebook? Figure out where to go and then commit.

7. Get Emptional – Logic and reason only go so far. People often make decisions based on their emotions. If you can tap into them, you’re on your way to more supports.

8. Frequency Wins – Pick something that’s recognizable and stick with it. Repeat it, breathe it, live it. (Think about how you know the end to this phrase: 15 minutes with Geico can save you…)

Kristen Oaxaca, Graphic Designer