Bolchalk FReY's Blog


Why Should You Outsource Your Marketing & PR?
January 4, 2017, 10:28 am
Filed under: Marketing, Public Relations

Outsourcing is a way to increase business efficiency. When looking into outsourcing your marketing and public relations you should look into an agency that specializes in it. Here are some of the top reasons you should outsource this task:

  1. Creativity: Marketing agencies are more likely to have better and more creative ideas than someone in-house. This is because there are one or more people with the job to be creative!
  2. It’s who you know: When it comes to Public Relations it comes down to who do you know in the media and how enticing is it. Agencies are more likely to know more people to contact with press releases.
  3. 2 is greater than 1: It’s unlikely that your one employee or small group of employees can do all that an agency does. This is because and agency is solely focused on what you need them to be giving your in-house marketing a chance to work on different aspects.
  4. Flexible: This connects with number 3. If you have your team working on too much they will never be able to keep up with the ever changing market. This is where the agency comes in. You can still have someone working in house, while simultaneously having an agency work on a different project.
  5. Time: Lastly, we all know time is money. Often in small businesses there are few employees with little time to focus on marketing. Marketing is essential to communicating your product or service and can be time consuming to put your ideas into action.

Overall, outsourcing marketing can be a great idea for a company. It can mean having more time to work on other business functions and can allow for creation of more successful marketing campaigns. Just remember not everyone can be everything!



How Hiring a PR Team Can Help Professional Athletes
May 4, 2016, 11:17 am
Filed under: Public Relations

In today’s world, social media is a vital part of most people’s lives. Tweeting, posting pictures, and updating statuses come as second nature to many people, including professional athletes. Professional athletes are now in the spotlight more than ever, so it is important for them to keep a favorable image to the public.

 

Rather than merely having a presence on the field or the court, athletes today are everywhere. They can be found front and center on reality shows, social media websites, and magazines and news sources. Athletes are becoming celebrities, with their every move followed by paparazzi and tweeted about by spectators.

 

Because of their growing fame and the popularity of social media, it is important that athletes hire a PR team to help them keep their image. PR teams can help athletes to seem more marketable which can lead them to better outside revenue generating opportunities. Along with catching the attention of corporate sponsors and endorsers, a successful PR team can get athletes recognized for all of the right things. Rather than having people focus on what nightclubs Cameron Newton was at last night, or who Derek Jeter was on vacation with, a PR team can steer the focus to philanthropic things that athletes are doing such as charity events and community service.

 

Athlete PR teams are great when it comes to media. A strong team will train an athlete on how to talk to the press properly and how to use media outlets in a way that is beneficial to them. The media can be overwhelming especially when an athlete seems as though he or she is drowning in it, so it is imperative that a PR team teaches the athlete which media opportunities are good and which are not worth their time. On the other side of media, social media accounts are huge and can be detrimental to a reputation if not handled correctly. It is important that athletes stay true to themselves on their personal accounts, but it is equally as important that they remember who is watching. A PR team can create a strategy for an athlete to continuously engage their fans while building a strong following for the right reasons.

 

Athletes are presented with a challenge. They reap the benefits but also the dangers of fame. Being in the ‘talk of the town’ will potentially bring money to athletes, but it also makes them vulnerable to the public. It is important that athletes who are constantly in the spotlight find a PR team who can make them look good to the public, while understanding who they are and not trying to present them to the public as someone that they are not.



The Role Advertising & PR Play in the Fashion Industry
March 9, 2016, 4:01 pm
Filed under: Public Relations | Tags: ,

Being known in the fashion world is of vital importance. You can make yourself known through effective advertisement and public relations. Advertisements and public relation can get your foot in the door and make buyers eager to get their hands on your designs. To achieve ideal effectiveness, you must tailor your efforts to the fashion industry, using proven techniques.

Perhaps the most important aspect for your company is its credibility. The public relations department takes responsibility for the techniques used to establish and maintain the companies’ credibility. Missteps can make a company seem less than credible. For instance, when Ralph Lauren used an emaciated model for their advertisement, there was uproar about the image the company was trying to form for itself and whether or not Photoshop had anything to do with it. When missteps like this occur, public relations workers can step in and do damage control to get the company back on its feet and back into the good graces of the public.

Image is what the consumers see and decide whether or not they like what you are putting out. This is where the importance of the demographic comes into play. Fashion marketers can tailor advertising to appeal to a specific audience that would wear their clothing. For example, if a company adopts a rock-and-roll image, it would be beneficial to advertise in music industry magazines where readers would most likely adopt the same image.

Fashion industry advertisers have a challenge, as they must find the fine line. Many advertisers attempt to shock the audience in an attempt to bring the company into the public eye. This practice can be proven effective; however, it can also be risky. If the advertiser steps over the fine line, there is the risk of alienating the target audience and potentially losing buyers who bring funds to the company. Many companies choose attention-getting images to get the audience’s attention, but it is always necessary to uphold credibility and keep the image of your company stable.



Why is PR important?
February 24, 2016, 10:00 am
Filed under: Public Relations | Tags: ,

Public relations have become one of the most effective ways to build a brand. PR is vital when it comes to maintaining an organizations image and properly communicating its message to its customers, investors and general public.

PR is based on setting up ongoing relationships with influencers and their audiences to advance, promote and benefit the reputation of yourself and your business. Having the right PR team is essential for maintaining or improving the reputation of your company. The goal of PR is to communicate your message in order to gain advocates and supporters in the community. PR professionals must be familiar with the attitudes and concerns of their audience in order to establish and maintain working relationships that will lead to the achievement of an organization’s objectives.

How does PR work?

Public relations manage information from an organization to the public. PR begins by identifying a target audience and tailoring every message to appeal to that specific audience. PR chooses several tools for tailoring the specific message the company wishes to send to their targeted audience. Some of these tools used for carrying out public relations are media relations, newsletters, special events, sponsorships, community relations, philanthropy, etc.

Through the use of these tools PR can address several broad objectives. PR helps in building product awareness. Media placements and special events can be used to generate consumer attention toward a new or existing product. PR helps in creating interest about a company and its product through promotional releases and articles. PR can be used to provide customers with more thorough information about the company and product. PR delivers information to customers through newsletters and websites to help gain understanding. An important aspect of PR is reinforcing the brand. This is used to maintain positive relationships with the target audience and building a strong image, which can help in times of crisis.

Is PR right for your business?

Skilled PR professionals offer many advantages for organizations. PR professionals have the ability to tell a good story about a company and what it is selling to its’ audience. The story is what will influence the targeted audience and form the point of view for your company. PR professionals have knowledge of the media market and an understanding of where to position these stories in the best way that will target media reporters. If your business is able to evaluate ‘what is news worthy’ then PR will help it look more influential, bigger and more important to the community.