Bolchalk FReY's Blog


Is Your Media Plan on Target? Here’s Nine Ways to Tell.
August 4, 2016, 4:14 pm
Filed under: Marketing, Uncategorized | Tags: , , ,
  1. If your ads get all the response of a memo handwritten in a snowbank, we can help. A good media plan should bring traffic, leads and sales.
  2. Media Research. Nostradamus can wing it. But a great media department can’t. You’re entitled to know how many people will get your message and how often. And from a better source than a 500 year old French guy.
  3. Competitor’s Activities. A sharp ad agency will scout out the opposition. If General Custer had kept up with his competitor’s smoke signals, he wouldn’t have ended up wearing an arrow shirt.
  4. Reach and Frequency. Muhammad Ali knew the value of “reach” and “frequency”. So does a good media department. If your advertising hasn’t scored any knockouts lately, maybe you should ring our bell.
  5. Response Analysis. If your agency thinks number crunching is an invite to lunch, call us. Our confidential sourcing methods let you compare as themes, sales promotions, even daily sales. And in the tastiest pie charts ad multicolor graphs your sales manager ever ate up.
  6. Educational Levels. You don’t need to be a Rhodes Scholar to buy a cola. So why include Brain Surgery Digest in your media plan? A good media buy isn’t an over-achiever.
  7. Socio-psychographics. Are you about to import the first car from China made entirely of fortune cookies? Psychographics tell you how to target those innovative folks who aren’t afraid of change. And how not to spend money reaching the terminally conservative.
  8. Right Age. If you’re selling Hilltop Haciendas, but frat boys show up screaming for free beer, then your media strategy’s on rocky ground.
  9. Socio-economics. The “socio” part means reaching the folks most likely to want your product or services. “Economics” is simple: can they pay for it? A smart media buy delivers both.

 

If your media plan is working now you know why. If it isn’t, shouldn’t we talk?

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