Bolchalk FReY's Blog


How to use LinkedIn for B2B selling
March 19, 2014, 10:57 am
Filed under: Uncategorized

You probably do have a company page on LinkedIn, but how often are you using it?  This is not a case where just because you build it, they will come.   Here are some ways to keep it active:

1)    Make sure all your blog posts, new content posts and PR pieces are automatically fed to your LinkedIn company page.  You can use tools such as Hootsuite to streamline this process by having all your social media outlets connected.

2)    Get your sales team involved by posting the content on individual pages.  This tactic will increase your audience as well as the likelihood that your content will be clicked on, shared and replied to.

3)    Join a group.  LinkedIn is a great place to network, learn and promote interesting events.  Start by researching industry related groups locally, regionally and nationally.

4)    Promote gated content – turn your followers into sales leads by promoting gated content.  The act of gating your content is to put it behind a form that converts site visitors into leads. Instead of having content live in it’s full form on your site, you create a barrier and a specific point of entry that visitors have to cross to gain access. – See more at: http://www.duoconsulting.com/blog/gated-content-inbound-marketing-strategy#sthash.Zv0bMNoH.dpuf.  Add gated content to your company page and share it on individual pages and as sponsored posts.

Now…start linking!

Katrina Noble

Media Director

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