Bolchalk FReY's Blog


4 Big Online Marketing Challenges (and how to overcome them)
July 16, 2013, 4:14 pm
Filed under: Uncategorized

Are you scratching your head and wondering why your company’s online efforts aren’t producing the stellar results you were expecting?  Start by determining if you are making these 4 mistakes and how to fix them.

1)    You are trying to be everywhere – Just because there are hundreds of social media sites, it doesn’t mean you have to be on all of them.  Think about your target audience and what you are selling to try to match the best social media platform for your business.   If you have a product that is more visual such as a gift shop or furniture store Facebook and Pinterest would be better choices for you.  If you need to reach other businesses then Linkedin or Google+ make more sense.

2)    Too many promotions – don’t constantly sell.   Review your content and make sure it is applicable to the interest of your customers.  Offer tips related to your products or services.  Talk about non-profits or local events that your business supports.  Consider posting open-ended questions and asking your audience to share their opinions.

3)    Too few postings – have a plan to post on a regular basis to keep your content fresh and if you don’t have the time consider having an employee take over these duties or outsource them.   Facebook lets you set upcoming posts or you can use programs such as Hootsuite that allows you to program future posts. 

4)    Large following, but small sales – If you want your followers to call you, be sure to list your phone number in an easy-to-spot location on the page.  Need traffic inside your store? ~ consider offering an online contest or sales promotion just for them.   Want them to sign up for your newsletter?  ~ give them a button to make sign up easy

 

Katrina Noble

Media Director

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