Bolchalk FReY's Blog

3 ways to get the most out of YouTube’s new redesign
June 25, 2013, 4:51 pm
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YouTube’s One Channel redesign rolled out a couple of weeks ago with all channels being automatically transferred to the new layout.  Here are three branding benefits of the new layout you can use to optimize your channel:

1)    Create a trailer to attract new visitors and showcase your company- the trailer sits at the top of the channel page and runs for approximately 30 seconds.  It can be programmed to play exclusively for new viewers to encourage them to hit the red subscribe button.

2)    Design a new banner for consistency across platforms – the banner feature allows for a cohesive brand look on mobile, tablets, television and computers.  To support consistency, you should create a header graphic at 2560 x 1440 pixels that will automatically adjust to fit different screen sizes. 

3)    Create customized playlists to connect with followers – YouTube now features three types of curated playlists that include related channels, interest lists and content playlists of your videos.  These lists offer your brand more control by providing you with the ability to select and arrange the content you want to highlight to channel visitors.  Using the channel lists function can help reinforce your brand message and connect users to content they’ll enjoy. 

Katrina Noble, Media Director


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