Bolchalk FReY's Blog


The Great Gatsby: The Creative Process
June 13, 2013, 10:15 pm
Filed under: Design | Tags: , , , , ,

I’ve heard about the movie and have even awed over the intense previews, but I never stopped to think about the creativity behind The Great Gatsby typography. Until that is, I found a case study from its creator online… then I was intrigued!

The creator of The Great Gatsby typography is Like Minded Studio, a Sydney based design studio. They collaborated with Baz Luhrmann, director of the film, to create what they describe as a, “bespoke Deco styled logo reflective of the roaring ’20s and Fitzgerald’s masterpiece.”

In addition to designing the logo for the movie, the Like Minded Studio team created an entire display typeface that went along with their design. They even went as far as creating a system so that letters alternate between striped and solid when typed in words.

Below are some of the creative team’s first ideas that eventually helped develop the amazing typeface that is The Great Gatsby logo. I enjoy and find it inspiring to see the creative process of other designers… especially when the outcome is as impressive as this one.

Gatsby01

Gatsby02

Gatsby03

Gatsby04

Gatsby06

Gatsby05

Kristen Oaxaca, Graphic Designer

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2 Comments so far
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Reblogged this on ingenuemachinations.

Comment by ingenuemachinations

Reblogged this on instaspired.

Comment by tamiseverinsen




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