Bolchalk FReY's Blog


Here’s How to Use Outdoor Advertising with a Punch
December 21, 2010, 10:17 pm
Filed under: Uncategorized

One of the oldest and misunderstood forms of advertising is outdoor advertising.  Outdoor ads are everywhere in the form of  highway and street billboards,  bus shelters and bus benches transit posters and more.  Strategically placed outdoor advertising guarantees substantial exposure for relatively little investment. This makes outdoor advertising very cost-effective.

Outdoor advertising takes no time off as it works  seven days a week reaching thousands of commuters in their vehicles.

The secret to effective outdoor advertising.
Use these three rules and you’ll win every time: Be Brief – Be Bold – Be Clear. Commuters have only a few seconds to see then read your message. The key is to simplify your  message with clean graphics and readable typestyles.  Be sure to keep your message short with six words or less including your brand name.  Marlboro cigarettes built its brand on outdoor advertising and you can too, by keeping things simple. A very useful resource for design guidelines can be found at Primedia Outdoor.

Please click here to see some samples of our creative work for outdoor advertising.

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1 Comment so far
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If you are not using outdoor for directional purposes near your location, I suggest you either change copy or change locations around town to keep message from becoming wall paper. Just a thought.

Comment by Jim Arnold




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