Bolchalk FReY's Blog

How to get more out of your Social Media Business Site
April 20, 2016, 4:38 pm
Filed under: Uncategorized


With the right tactics and appropriate placement social media can be a valuable tool for your business.

  • Make sure you are using the right social media for your business. You don’t have to be on all of them!  Facebook has the largest user based with over 1 billion users.   LinkedIn and Twitter do best with B2B marketing.   You Tube is the 2nd largest search engine and a great medium for showcasing your company videos.
  • Make your content relevant – coming with your own content is difficult so feel free to curate content from infographics, interviews and other sites to share with your audience.
  • Review your competitor’s social media pages.
  • Remember the 80-20 rule and keep 80% of your content organic and value-oriented to the consumer.
  • Be real – make sure your social media reflects your company’s culture.
  • Post on a regular basis so the content gets noticed and remembered.
  • Leverage your social media on other channels. Add the icons and links to your website, your email signature page and cross promote on your social media sites.
  • Boost your postings. This will help with your ROI and get in front of your fans.
  • Don’t be afraid to mention influencers and brand advocates in your posts.
  • Feel free to repost past content. Chances are not everyone saw the original post anyway!

The Role Advertising & PR Play in the Fashion Industry
March 9, 2016, 4:01 pm
Filed under: Public Relations | Tags: ,

Being known in the fashion world is of vital importance. You can make yourself known through effective advertisement and public relations. Advertisements and public relation can get your foot in the door and make buyers eager to get their hands on your designs. To achieve ideal effectiveness, you must tailor your efforts to the fashion industry, using proven techniques.

Perhaps the most important aspect for your company is its credibility. The public relations department takes responsibility for the techniques used to establish and maintain the companies’ credibility. Missteps can make a company seem less than credible. For instance, when Ralph Lauren used an emaciated model for their advertisement, there was uproar about the image the company was trying to form for itself and whether or not Photoshop had anything to do with it. When missteps like this occur, public relations workers can step in and do damage control to get the company back on its feet and back into the good graces of the public.

Image is what the consumers see and decide whether or not they like what you are putting out. This is where the importance of the demographic comes into play. Fashion marketers can tailor advertising to appeal to a specific audience that would wear their clothing. For example, if a company adopts a rock-and-roll image, it would be beneficial to advertise in music industry magazines where readers would most likely adopt the same image.

Fashion industry advertisers have a challenge, as they must find the fine line. Many advertisers attempt to shock the audience in an attempt to bring the company into the public eye. This practice can be proven effective; however, it can also be risky. If the advertiser steps over the fine line, there is the risk of alienating the target audience and potentially losing buyers who bring funds to the company. Many companies choose attention-getting images to get the audience’s attention, but it is always necessary to uphold credibility and keep the image of your company stable.

The Do’s and Don’ts of Instragram
March 2, 2016, 4:17 pm
Filed under: Social Media | Tags: ,

With over 300 million users, Instagram is becoming one of the most popular social media sites out there. The site’s primary focus on posting pictures makes it user friendly. Rather than being bombarded with all different types of posts that seem more like novels, Instagram allows users to scroll through an uncluttered newsfeed of pictures with comments and short captions. The website makes it easy for people to capture a moment and instantly post it online for followers to see. With the ability to instantly post pictures, users can keep their profiles up to date and show people what is going on in their lives, but they can also instantly ruin their reputation. With the instant-ness of posting pictures comes the instant-ness of learning how to use Instagram the correct way.


DO use a recognizable username. In order to have users successfully search you, you must pick a name that is memorable. It is important to keep it clear and concise in order to make it easy for users to find your account.


DON’T forget to engage. By asking questions in your captions and responding to people’s comments you are staying active and keeping a relationship with your followers.


DO connect your other social media accounts. When all of your accounts are linked it makes it easier for you to get your post out to all different audiences. By connecting your accounts, you allow your post to be viewed on all of your other social media accounts.


DON’T post pictures of poor quality. No one wants to see blurry images of people who have red eye. Keeping your posting strictly to high quality pictures will make more people want to look at your pictures and continue to follow you.


DO be consistent. Keep your profile up to date by posting pictures consistently. Stay in the loop by liking other users posts as well.


DON’T post too much. Keeping information up to date is important, but posting too many pictures in a short amount of time could annoy followers and cause them to lose interest in your account. It is important to stay active but not to spam.


DO use hashtags! These little guys go a long way. Using hashtags on pictures allows your picture to show up when the hashtag is searched. So use appropriate hashtags and your posts will most likely get more views.


DON’T use hashtags that are not relevant to your post. If you are posting a picture of your cat do not use hashtags like #sunset or #travel in order to get more views. No one likes a user who abuses hashtags. #nothanks



Why is PR important?
February 24, 2016, 10:00 am
Filed under: Public Relations | Tags: ,

Public relations have become one of the most effective ways to build a brand. PR is vital when it comes to maintaining an organizations image and properly communicating its message to its customers, investors and general public.

PR is based on setting up ongoing relationships with influencers and their audiences to advance, promote and benefit the reputation of yourself and your business. Having the right PR team is essential for maintaining or improving the reputation of your company. The goal of PR is to communicate your message in order to gain advocates and supporters in the community. PR professionals must be familiar with the attitudes and concerns of their audience in order to establish and maintain working relationships that will lead to the achievement of an organization’s objectives.

How does PR work?

Public relations manage information from an organization to the public. PR begins by identifying a target audience and tailoring every message to appeal to that specific audience. PR chooses several tools for tailoring the specific message the company wishes to send to their targeted audience. Some of these tools used for carrying out public relations are media relations, newsletters, special events, sponsorships, community relations, philanthropy, etc.

Through the use of these tools PR can address several broad objectives. PR helps in building product awareness. Media placements and special events can be used to generate consumer attention toward a new or existing product. PR helps in creating interest about a company and its product through promotional releases and articles. PR can be used to provide customers with more thorough information about the company and product. PR delivers information to customers through newsletters and websites to help gain understanding. An important aspect of PR is reinforcing the brand. This is used to maintain positive relationships with the target audience and building a strong image, which can help in times of crisis.

Is PR right for your business?

Skilled PR professionals offer many advantages for organizations. PR professionals have the ability to tell a good story about a company and what it is selling to its’ audience. The story is what will influence the targeted audience and form the point of view for your company. PR professionals have knowledge of the media market and an understanding of where to position these stories in the best way that will target media reporters. If your business is able to evaluate ‘what is news worthy’ then PR will help it look more influential, bigger and more important to the community.

The Do’s and Don’t’s of Twitter
February 17, 2016, 1:50 pm
Filed under: Uncategorized

 Whoever said big things come in small packages was right when it comes to Twitter. Twitter’s tiny 140-character limit packs a small but mean punch. The website is practically the pioneer for social media websites keeping things ‘short and sweet.’ This reason is exactly why Twitter has gained so much popularity. Its short tweets allow users to get their point across quickly and read other peoples opinions without actually having to take time out of their day to do so. In a world where 140 characters goes such a long way, it is important to use those characters wisely.

 DO be active on Twitter. Keep up with posting, favoriting, and rewteeting. In order to stay relevant, it is important to make your presence known.

 DON’T tweet anything when you are not in the right state of mind. Whether you are under the influence or extremely emotional, remember that anything you post exists forever, so make sure you are not posting anything that you will regret.

 DO offer a descriptive bio of yourself. Users will most likely take into account what you are tweeting about if they know whom you are and what you do.

 DON’T tweet just for the sake of tweeting. If you are bored, don’t look to Twitter to fix it. Tweeting aimlessly without meaning may make people not want to listen to you and eventually unfollow you.

 DO make your profile public. In order to get yourself heard, you must keep your profile open to the public. Besides, if you are smart about what you are tweeting, why wouldn’t you want the public to see it?

 DON’T tweet offensive things. Tweets are public and can never be completely erased. Mad at your significant other or unhappy with your job? Save it. Don’t tweet out of anger.

 DO retweet and favorite tweets from your favorite celebrities or public figures that you admire. Who knows they may favorite one of your tweets one day!



The Do’s and Don’t’s of Facebook
February 5, 2016, 1:00 pm
Filed under: Social Media | Tags: ,

Good ol’ Facebook, pretty much the poster child for social media. The website is used by millions of people from all different age groups. From my grandpa liking just about every picture that I am tagged in, to my cousins overseas who I only get to see over Facebook, ‘Facebooking’ is appealing to all. Because Facebook is so popular and used by a plethora of people, it is important that it is used correctly. More people than you realize are watching you via Facebook, so it is imperative to portray an image that is appropriate.

DO consider what other people want to hear. Simply ranting on about something that none of your Facebook friends want to hear could lead to readers ignoring your posts, or even worse, deleting you as a friend.

DON’T post long extended statuses that no one wants to read through. We all have busy lives, and do not necessarily want to sit down and read a post that takes up half of our day. Keep posts short and to the point in order to make them most effective.

DO proofread. If posts are filled with spelling errors and the grammar of a second grader, the chances of people taking you seriously are slim.

DON’T share anything that you would not want the public to know about. The audience of your posts may be much broader than you think, be cautious when posting personal information about yourself or others.

DO network! Facebook makes it so incredibly easy to stay connected to people all over the world. So add that friend from high school you haven’t seen in 20 years, they may have opportunities for you that you never would’ve imagined.

DON’T be creepy. This one pertains to the rule above—network—yes add that friend from high school, but don’t add your friend’s sister’s son or your daughter’s roommate’s cousin who you have never met before.


DO use Facebook to your advantage! The website may have a lot more to offer than you think. In today’s world social media is very prominent and is not going away anytime soon. Facebook can benefit its users tremendously, as long as it is used correctly.



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