Bolchalk FReY's Blog

What’s Your Color Profile?
June 24, 2015, 5:29 pm
Filed under: Design | Tags: , , , , , , ,

As a senior graphic designer, choosing the correct color system for my projects comes as second nature. However, when I first started out, things were a bit confusing. Why couldn’t I just create everything in CMYK? What the heck is a PMS color?!

I found this great infographic that explains EVERYTHING you need to know before choosing the right type of color system for your next project. So whether you’ve been a designer for a while and just need a refresher or you’re just starting out and need some clarification… take a look at the difference between CMYK, RGB and Pantone.


Kristen Oaxaca, Senior Graphic Designer

Images Confusing You?
June 18, 2015, 2:19 pm
Filed under: Design | Tags: , , , , ,

what do they all mean?!

How do I know when to use which?!

If you’re frustrated with different file types and knowing which one to use for your different projects, check out the infographic below for some file type trivia and tips that will help you make the right decision!

FileTypesKristen Oaxaca, Senior Graphic Designer

Ways to Promote Your Business Online
June 3, 2015, 4:34 pm
Filed under: Uncategorized

You are not along when trying to figure out ways to promote your business, turn your business’s news into publicity, get noticed and secure more customers through an online press release.

Online news releases allow you to put your business name on search engines which is the where customers look first. Online releases provide a broader reach than email marketing and help get your business name to the top of a Google page!

Can’t think of anything “newsworthy”? Here are some ideas:

1. Next time you win an award or have a major accomplishment – tell everyone about it!
2. Share a story of inspiration…readers love to hear about people going the extra mile, overcoming adversity or a success story
3. Educate consumers about your latest initiative, event, product or service. Frame it against a common misperception.
4. Go green – people like businesses that help the environment
5. Your recent event was a big hit ~ share who attended, the highlights…
6. Announce a contribution to a charity
7. Share new market studies, research, surveys or polls ~ everyone loves stats
8. Provide helpful hints
9. Promote your event or team sponsorship will connect you to customers looking for the team & event online
10. Debunk a common myth related to your business and brand your business at the same time

Katrina Noble
Media Director

Invisible Art
April 15, 2015, 3:14 pm
Filed under: Art | Tags: , , , ,

I am in advertising, so when I design something I always have some sort of agenda… to get someone to buy something, donate money, go to an event, well you get my point. Since I do this on a daily basis, I often forget that many artists create art with more pure motives.  Peregrine Church, in Seattle, is one such artist.

Church decided that the people of Seattle needed a little cheering up since the weather is often so rainy and gloomy. He came up with the idea of Rainworks–positive messages and art scattered around Seattle that only show up when it rains.

In this rain-activated artwork, Church and his helpers display funny or uplifting messages and sometimes even pictures. Sometimes the only purpose of art is to bring a smile to someone’s face…






Kristen Oaxaca, Senior Graphic Designer

Graphic Design vs. STDs
April 1, 2015, 4:24 pm
Filed under: Design | Tags: , , , , , , , , ,

I have always found the time during WWII to be an intirguing and inspiring time period—from women who were doing all they could on the home front to the soldiers who fought overseas.

We’re all familiar with at least one famous poster from that time… I’m sure Rosie the Riveter rings a bell! What many of us have never seen though is the campaign launched by the U.S. Government to do none other than warn U.S. Soldiers of the dangers of “loose women” and STDs.

Because sex was not often talked about publicly during that time, WWI saw a venereal disease epidemic where soldiers often contracted and died from STDs. In order to prevent that from happening in WWII, the U.S. Government teamed up with designers to create posters that were plastered all over military barracks.

This campaign to fight STDs used everything from bold colors and striking Hitler images to softer, more emotional images and wording. It’s interesting to see what worked for advertisers back then… take a look compared to what is used in today’s world.








Kristen Oaxaca, Senior Graphic Designer

Creative Spin on a Serious Topic
March 26, 2015, 12:20 pm
Filed under: Photography | Tags: , , , , , , , ,

At this time in the world, we have all been affected by war–whether we’ve fought in it ourselves or know someone who has. That being said, many of us know the very real and very serious effects it has on soldiers and their loved ones.

A few of my cousins have been members of the U.S. Military, one of which has been deployed 7 times and is still on active duty in the U.S. Army. Each time he is deployed, it takes a toll on both him and his family. Although deployment has different effects on different people, many members of the military develop PTSD (Post Traumatic Stress Disorder).

In a recent photo series, photographer Devin Mitchell captured the emotion and reality of soldiers with PTSD. It is amazing how, in a single photograph, Mitchell and his subjects have depicted such a serious topic. I love the use of mirrors to show the two sides of the story–the soldier life and the home life, what soldiers let people see and what they feel inside.

To see more of Mitchell’s photos, expanding beyond PTSD, visit












Kristen Oaxaca, Senior Graphic Designer


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