Filed under: Uncategorized
You’ve been good all year, gathering customer emails and planning for that big email blast to promote your holiday specials. Don’t blow it now by sending an email with a weak subject line. People are inundated with emails and the subject line your write will determine whether they will bother to open your email or hit the delete button.
Here are some recommendations to assist you in creating more engaging subject lines that will lead to a higher open rate of your emails.
Avoid Sale Terms – words such as “free” tend to trigger spam filters and may end up in the trash before your target even gets a chance to see them. Other words to avoid are help, percent off or reminder. They are so overused; consumers tend to completely ignore them!
Get Personal – personalize your email message with the recipient’s first name to improve open rates
Don’t use the same subject lines – Sure your first newsletter had a high open rate but they will decrease over time with the same subject line attached to them. Keep your content fresh for each campaign to keep interest up.
Keep it short – Short attention spans are abundant and people like brief, to the point subject lines so they can immediately determine if they are interested. Subject lines should be no more than 50 characters.
Tone it Down– Avoid using all capital letters or exclamation marks in your subject line. It has a shouting effect that consumers don’t like. Subject lines that are framed as questions often have higher open rates.
Keep it short, descriptive and give the recipient a reason to open your email and you will have your most successful email campaign yet!
Katrina Noble, Media Director
Filed under: Art, Character Development | Tags: Artist, Charcoal, Christian Suarez, Drawing, Graphite, Ink, Local, Sketch, Tucson, Watercolor
Name: Christian Suarez
Hometown: Nogales, AZ
Where You Live Now: Tucson, AZ
KO: How long have you been drawing?
CS: Well I first showed interest in art / drawing since I was about 8 years old. I started drawing more throughout middle school, but really started taking it seriously once I was in high school. I enrolled in all the art classes I could every year I was there and my teachers encouraged me to look into art schools once I graduated. After I graduated I moved to Tucson where I enrolled in the Art Center Design College.
KO: What inspires you?
CS: When I was young I looked at comic books and a lot of animation. I always wanted to work in those fields and would get inspired by them. Nowadays I look at other artist’s work for inspiration. it helps to see what else is out there and I learn a lot by watching these men and women drawing amazing things. I also get inspired by music, movies, every day people and just experiences through out life!
KO: How long do you usually spend on a piece?
CS: Depending what I’m working on it can take from a couple hours to a full day! I usually draw on my sketch books which are 8.5 x 5.5″. Since I don’t do this for a living yet I practice on these smaller books so I won’t spend too much time on one piece, but to draw as much as I can. Occasionally I’ll work on bigger pieces.
KO: What is your favorite medium?
CS: I have more than one favorite medium. I really like ink, graphite, charcoal, and water colors. I really like the comic book style drawings and I try to go for that with my pieces. The thing I don’t like about it is that you can’t make realistic renders with ink. When I want to create something more realistic I use graphite and charcoal. I also do watercolor paintings from time to time. I find it to be very relaxing and it forces you to be creative in a different way that a pen or pencil doesn’t allow you to be. I also like digital art. It’s very different than traditional pencil and paper, but it is an amazing tool to use and the possibilities are endless!
KO: Tell me about your favorite piece.
CS: I don’t have one favorite piece haha. I like them all the same as if they were my “kids”. I learn every time I draw something. The ones I enjoy a lot and get more response from people are the realistic portraits. Of course the take more time to finish, but the end result is something really rewarding. I have one here called “Su-Metal”. She is a young Japanese singer from a band called Baby Metal. I enjoyed drawing that one because I only used a red color pencil. it was challenging to get that realistic look, but I liked the finished piece. The other one that I liked a lot was “Fly”. I had just purchased a piece od software called Black Ink. That was the first thing I created with it. I had no idea what I wanted to do so I just started painting and painting. One thing looked like a bush and another like a branch and I just started feeding off of that and eventually ened up with a fly as a focal point. I loved it haha.
KO: What advice do you have for other artists or those wanting to become one?
CS: My advice for young, up and coming artists is simple. Draw as much as you can! Draw every single day! It doesn’t matter what it is. It’s good to draw everything from people, animals, plants, buildings and pretty much anything you see. Once you decide what kind of artist you want to become you can narrow it down to a few things, but practice everyday! At first it’s a little overwhelming if you’re not quite sure what direction you want to go in, but eventually you will find something that you make a connection with.
Kristen Oaxaca, Senior Graphic Designer
Filed under: Branding, Design | Tags: 2020, Hey Studio, Kenjiro Sano, logo, logo design, Olivier Debie, Olympics, plaigiarism, Tokyo
I can barely plan ahead for what I’m doing tomorrow let alone 5 years from now, but the Olympics organization has a plan. In 5 years, the Summer Olympic Games are set to take place in Tokyo, Japan. They even have a logo designed for it… ooor so they thought.
In July 2015, the new logo for the 2020 Olympic Games, designed by Kenjiro Sano, was revealed to the world. Just two months later, Olympics organizers have pulled the logo after allegations of plagiarism.
Designer, Olivier Debie, has compared the 2020 Olympics logo to one he created in 2011 for the Théâtre de Liège in Belgium. The similarities aren’t hard to see.
I’ll give him the fact that he added color to the design and even added the red circle mimicking the Japanese flag. Ooooh wait…
This was a logo created in the aftermath of the 2011 Japanese tsunami by Barcelona-based Hey Studio. Did Sano just have no imagination for the 2020 Olympics logo? The similarities between his logo and these two others are just to obvious to deny. Maybe the designer for the next 2020 Olympics logo will have a bit more originality.
Kristen Oaxaca, Senior Graphic Designer
Filed under: Uncategorized
Daniel Scarpinato, gubernatorial press aide for Arizona Gov. Doug Ducey, announced that Ducey and the Arizona Commerce Authority have hired Heasley & Partners, a branding firm based in Scottsdale, to “polish the state’s image”. The administration hopes this move will increase economic development.
President of Heasley & Partners, Kathy Heasley, said that Arizona’s (questionable) reputation is largely based off of being the butt of many jokes on late night talk shows. These jokes range from our abominably low testing scores, being named the most corrupt state in the country by a Harvard study, and our immigration/discrimination laws.
Apparently just simply doing a better job of running our state and then publicizing that is not going to polish our image – no, we’re going to spend money to hire someone to come up with a brand and “catchphrase”, like “I (heart) NY” and “Don’t Mess With Texas”.
I’m not sure if by “economic development” they’re specifically looking for just tourism or for permanent residents to move, but if they’re looking for more residents they need to up their performance first. And if they’re looking for just tourism…they might want to actually build some attractions.
We’re already “The Grand Canyon” state, and that is a pretty good selling point – it’s a breathtaking view in a relatively cool part of Arizona. But if people are boycotting the state because they disagree with laws that are in place, it’s kind of a moot point.
What do you think? And if you’ve got some great ideas for rebranding our great state, Heasley & Partners in Scottsdale would probably love to hear it!
Filed under: Uncategorized
Back in the good ol’ days (so like, the ‘80s or ‘90s), information on businesses, whether large or small, was definitely more limited than it is now. Scandals could be more easily swept under the rug, the money CEOs and upper management made wasn’t so easily accessible, and product or service information that could be potentially harmful (insert comment on Starbucks Pumpkin Spice latte here) just wasn’t as much of a concern. And businesses probably enjoyed certain perks because of the limit of information available to the public.
Not to beat a dead horse because I feel like I’ve read this phrase over and over and over again (and then some more), but the Internet – and social media – really have changed the way we receive information. Maybe it’s because I grew up with a computer (my dad bought one for our house when I was second grade, in 1998), but every piece of information that’s been allowed to surface to the public is just one click away and I can’t imagine a time where you had to wait for the newspaper to get news. And with so many new businesses that can now advertise and market themselves online for little to no charge, companies – even large corporations – who might have sold a sketchy product or service simply won’t survive. But certain businesses with a questionable past have perfected a PR move that puts them way ahead of the game.
I’m thinking specifically of Domino’s. With competition from other huge corporations, Domino’s was sinking drastically; their food quality was bad, the marketing was bad, it was just bad all around. Eventually the company changed its recipe (what a concept) but what they mastered was using their bad reputation to their advantage. Their ads were funny – who can’t appreciate depreciative humor? – and they were real. They didn’t just change their recipe and pretend years of bad food didn’t happen. They said, yeah, our food was pretty bad – sorry. They even made fun of some of the past recipes. But it’s actually working – Morgan Stanley called it a “leader in US delivery pizza” and sales have skyrocketed both in the U.S. and abroad.
Arby’s recently used the same technique in response to Jon Stewart’s incessant critique of the roast beef giant. Arby’s bought a spot on Stewart’s show that thanked him for his “friendship” (aka the frequent unflattering comments) and then dedicated a special sandwich (adorably called The Daily Deli) to the iconic host. So instead of attacking the beloved icon (smart move), the company played the game too, and it paid off big time – tweets about Arby’s soared 564% after the move.
The point is that people are a lot more cynical than they were before the Internet and not so in the dark about information and opinions. Companies are wise to acknowledge their mistakes and defeats – people appreciate honesty, especially now that we are often bombarded with messages promising something and then delivering something completely different. If you can find humor in it, that makes it all the better. We as a society are forgiving (for these sorts of things) and we love giving second chances and seeing comebacks. We’re all the more ready to give you another shot if you’re self-deprecating –that’s true both on an individual level and societal level.
Companies admitting mistakes and using excuses is something we see often, but those that make fun of themselves and go an untraditional way in marketing is something we don’t often see. And it’s really paying off for those companies.