Bolchalk FReY's Blog

Using Social Media to Increase Sales
May 25, 2016, 11:20 am
Filed under: Branding, Social Media

Just about everyone is using a form of social media today, whether it is Instagram, Twitter, Facebook, Pinterest, etc. Many companies use social media to sell their products or services, however, there are certain sales practices for using social media to help increase sales.

Social media is known for its “soft selling” approach, meaning most people are not online with the sole purpose of shopping and, therefore, they must be persuaded to buy your product or service. This depends on what you post and how you post it and the marketing strategies used to increase sales and keep your audience happy.

The first most important strategy when using social media to increase business sales is finding the right channel. Research must be done to find your companies target audience so you know you are appealing to the right customers. Consider the following: Who are they? Where do they live? Where do they work? What do they do for fun? What kind of products or services do they purchase? Once you answer these questions you will have the right idea about who your target audience is.

The second strategy is to produce and engage. In order to build trust, authority and an increasing online following, you will need to post quality content that will spark interest in potential customers often. The content must be informative and useful to viewers. Producing quality content is important, as is interacting with other bloggers, businesses and the audience. It is essential to “like” the comments and posts of others and to share other quality content that is relevant to your industry. Share opinions and popular topics on your social media portals so the audience can get to know your company. This will get the potential customers interested in buying.

On social media it is important to show the value of your company and how your product or service will benefit your potential customers. You can push these benefits through infographics, demos of your service in the form of short videos, free trial offers and other promotional deals. This is an easy way to get potential buyers to look at what you are offering.

The last step would be to persuade your potential customers to take action. This can be done by having a call-to-action in your posts and other areas of your profile. This presses users to make that step from the information stage to the buying stage. Connect your posts, advertisements and other icons to your website where you can bring them to the stage of potential purchasing.

As you can see, the most important step when using social media to sell a product or service is choosing the right channel. Once this is done, every step you take on social media counts towards that “hard sell.” By following these simple steps your social media outlets have the potential to gain followers and increase sales for your business.

How Hiring a PR Team Can Help Professional Athletes
May 4, 2016, 11:17 am
Filed under: Public Relations

In today’s world, social media is a vital part of most people’s lives. Tweeting, posting pictures, and updating statuses come as second nature to many people, including professional athletes. Professional athletes are now in the spotlight more than ever, so it is important for them to keep a favorable image to the public.


Rather than merely having a presence on the field or the court, athletes today are everywhere. They can be found front and center on reality shows, social media websites, and magazines and news sources. Athletes are becoming celebrities, with their every move followed by paparazzi and tweeted about by spectators.


Because of their growing fame and the popularity of social media, it is important that athletes hire a PR team to help them keep their image. PR teams can help athletes to seem more marketable which can lead them to better outside revenue generating opportunities. Along with catching the attention of corporate sponsors and endorsers, a successful PR team can get athletes recognized for all of the right things. Rather than having people focus on what nightclubs Cameron Newton was at last night, or who Derek Jeter was on vacation with, a PR team can steer the focus to philanthropic things that athletes are doing such as charity events and community service.


Athlete PR teams are great when it comes to media. A strong team will train an athlete on how to talk to the press properly and how to use media outlets in a way that is beneficial to them. The media can be overwhelming especially when an athlete seems as though he or she is drowning in it, so it is imperative that a PR team teaches the athlete which media opportunities are good and which are not worth their time. On the other side of media, social media accounts are huge and can be detrimental to a reputation if not handled correctly. It is important that athletes stay true to themselves on their personal accounts, but it is equally as important that they remember who is watching. A PR team can create a strategy for an athlete to continuously engage their fans while building a strong following for the right reasons.


Athletes are presented with a challenge. They reap the benefits but also the dangers of fame. Being in the ‘talk of the town’ will potentially bring money to athletes, but it also makes them vulnerable to the public. It is important that athletes who are constantly in the spotlight find a PR team who can make them look good to the public, while understanding who they are and not trying to present them to the public as someone that they are not.

How to get more out of your Social Media Business Site
April 20, 2016, 4:38 pm
Filed under: Uncategorized


With the right tactics and appropriate placement social media can be a valuable tool for your business.

  • Make sure you are using the right social media for your business. You don’t have to be on all of them!  Facebook has the largest user based with over 1 billion users.   LinkedIn and Twitter do best with B2B marketing.   You Tube is the 2nd largest search engine and a great medium for showcasing your company videos.
  • Make your content relevant – coming with your own content is difficult so feel free to curate content from infographics, interviews and other sites to share with your audience.
  • Review your competitor’s social media pages.
  • Remember the 80-20 rule and keep 80% of your content organic and value-oriented to the consumer.
  • Be real – make sure your social media reflects your company’s culture.
  • Post on a regular basis so the content gets noticed and remembered.
  • Leverage your social media on other channels. Add the icons and links to your website, your email signature page and cross promote on your social media sites.
  • Boost your postings. This will help with your ROI and get in front of your fans.
  • Don’t be afraid to mention influencers and brand advocates in your posts.
  • Feel free to repost past content. Chances are not everyone saw the original post anyway!

The Role Advertising & PR Play in the Fashion Industry
March 9, 2016, 4:01 pm
Filed under: Public Relations | Tags: ,

Being known in the fashion world is of vital importance. You can make yourself known through effective advertisement and public relations. Advertisements and public relation can get your foot in the door and make buyers eager to get their hands on your designs. To achieve ideal effectiveness, you must tailor your efforts to the fashion industry, using proven techniques.

Perhaps the most important aspect for your company is its credibility. The public relations department takes responsibility for the techniques used to establish and maintain the companies’ credibility. Missteps can make a company seem less than credible. For instance, when Ralph Lauren used an emaciated model for their advertisement, there was uproar about the image the company was trying to form for itself and whether or not Photoshop had anything to do with it. When missteps like this occur, public relations workers can step in and do damage control to get the company back on its feet and back into the good graces of the public.

Image is what the consumers see and decide whether or not they like what you are putting out. This is where the importance of the demographic comes into play. Fashion marketers can tailor advertising to appeal to a specific audience that would wear their clothing. For example, if a company adopts a rock-and-roll image, it would be beneficial to advertise in music industry magazines where readers would most likely adopt the same image.

Fashion industry advertisers have a challenge, as they must find the fine line. Many advertisers attempt to shock the audience in an attempt to bring the company into the public eye. This practice can be proven effective; however, it can also be risky. If the advertiser steps over the fine line, there is the risk of alienating the target audience and potentially losing buyers who bring funds to the company. Many companies choose attention-getting images to get the audience’s attention, but it is always necessary to uphold credibility and keep the image of your company stable.

The Do’s and Don’ts of Instragram
March 2, 2016, 4:17 pm
Filed under: Social Media | Tags: ,

With over 300 million users, Instagram is becoming one of the most popular social media sites out there. The site’s primary focus on posting pictures makes it user friendly. Rather than being bombarded with all different types of posts that seem more like novels, Instagram allows users to scroll through an uncluttered newsfeed of pictures with comments and short captions. The website makes it easy for people to capture a moment and instantly post it online for followers to see. With the ability to instantly post pictures, users can keep their profiles up to date and show people what is going on in their lives, but they can also instantly ruin their reputation. With the instant-ness of posting pictures comes the instant-ness of learning how to use Instagram the correct way.


DO use a recognizable username. In order to have users successfully search you, you must pick a name that is memorable. It is important to keep it clear and concise in order to make it easy for users to find your account.


DON’T forget to engage. By asking questions in your captions and responding to people’s comments you are staying active and keeping a relationship with your followers.


DO connect your other social media accounts. When all of your accounts are linked it makes it easier for you to get your post out to all different audiences. By connecting your accounts, you allow your post to be viewed on all of your other social media accounts.


DON’T post pictures of poor quality. No one wants to see blurry images of people who have red eye. Keeping your posting strictly to high quality pictures will make more people want to look at your pictures and continue to follow you.


DO be consistent. Keep your profile up to date by posting pictures consistently. Stay in the loop by liking other users posts as well.


DON’T post too much. Keeping information up to date is important, but posting too many pictures in a short amount of time could annoy followers and cause them to lose interest in your account. It is important to stay active but not to spam.


DO use hashtags! These little guys go a long way. Using hashtags on pictures allows your picture to show up when the hashtag is searched. So use appropriate hashtags and your posts will most likely get more views.


DON’T use hashtags that are not relevant to your post. If you are posting a picture of your cat do not use hashtags like #sunset or #travel in order to get more views. No one likes a user who abuses hashtags. #nothanks



Why is PR important?
February 24, 2016, 10:00 am
Filed under: Public Relations | Tags: ,

Public relations have become one of the most effective ways to build a brand. PR is vital when it comes to maintaining an organizations image and properly communicating its message to its customers, investors and general public.

PR is based on setting up ongoing relationships with influencers and their audiences to advance, promote and benefit the reputation of yourself and your business. Having the right PR team is essential for maintaining or improving the reputation of your company. The goal of PR is to communicate your message in order to gain advocates and supporters in the community. PR professionals must be familiar with the attitudes and concerns of their audience in order to establish and maintain working relationships that will lead to the achievement of an organization’s objectives.

How does PR work?

Public relations manage information from an organization to the public. PR begins by identifying a target audience and tailoring every message to appeal to that specific audience. PR chooses several tools for tailoring the specific message the company wishes to send to their targeted audience. Some of these tools used for carrying out public relations are media relations, newsletters, special events, sponsorships, community relations, philanthropy, etc.

Through the use of these tools PR can address several broad objectives. PR helps in building product awareness. Media placements and special events can be used to generate consumer attention toward a new or existing product. PR helps in creating interest about a company and its product through promotional releases and articles. PR can be used to provide customers with more thorough information about the company and product. PR delivers information to customers through newsletters and websites to help gain understanding. An important aspect of PR is reinforcing the brand. This is used to maintain positive relationships with the target audience and building a strong image, which can help in times of crisis.

Is PR right for your business?

Skilled PR professionals offer many advantages for organizations. PR professionals have the ability to tell a good story about a company and what it is selling to its’ audience. The story is what will influence the targeted audience and form the point of view for your company. PR professionals have knowledge of the media market and an understanding of where to position these stories in the best way that will target media reporters. If your business is able to evaluate ‘what is news worthy’ then PR will help it look more influential, bigger and more important to the community.


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