Filed under: Uncategorized
With the right tactics and appropriate placement social media can be a valuable tool for your business.
- Make sure you are using the right social media for your business. You don’t have to be on all of them! Facebook has the largest user based with over 1 billion users. LinkedIn and Twitter do best with B2B marketing. You Tube is the 2nd largest search engine and a great medium for showcasing your company videos.
- Make your content relevant – coming with your own content is difficult so feel free to curate content from infographics, interviews and other sites to share with your audience.
- Review your competitor’s social media pages.
- Remember the 80-20 rule and keep 80% of your content organic and value-oriented to the consumer.
- Be real – make sure your social media reflects your company’s culture.
- Post on a regular basis so the content gets noticed and remembered.
- Leverage your social media on other channels. Add the icons and links to your website, your email signature page and cross promote on your social media sites.
- Boost your postings. This will help with your ROI and get in front of your fans.
- Don’t be afraid to mention influencers and brand advocates in your posts.
- Feel free to repost past content. Chances are not everyone saw the original post anyway!
Filed under: Art, Branding, Design | Tags: advertising, branding, design, graphic design, logo, rebrand
Many times when companies are asked “What’s the difference between a logo and a brand,” they will respond with the question, “Isn’t a logo and a brand the same thing?” A logo and a brand are in fact two different things that must work together to sell a product. A logo is an easily recognizable, reproducible design that often includes a name, symbol, or trademark. The logo is a visual representation of the brand’s message. A well designed logo should induce emotion or memory to the viewers’ relationship with the brand. The logo is used to communicate and represent the brand. The brand is everything that differentiates and identifies one business or product from another. The brand encompasses communications, visual design, the target audience, the marketing and the experience that the audience has with the product. The logo, by itself, is a graphic element with a name and the brand is the communication strategy used to connect with the target audience. When the logo and the brand cohesively connect, the business can reach its’ target audience, share its’ values and attract more attention.
Designers often face issues when it comes to designing a logo for a business or product. Designers face an increasingly complex landscape when it comes to copyright and intellectual property. A single idea or concept can be expressed and utilized in dozens of different formats and media platforms and because of this it is difficult for designers to control ownership and usage of their work. Today, we live in a remix culture where designs can be remixed and produced back out into media platforms. Though, the work is different from the original, the ideas were sourced from the original artist. Registering a copyright is the simplest way to protect designs without someone copying or using your work without permission.
Designers use principles to help make design decisions. The principles of design are about how to communicate ideas and concepts graphically. When designing something many decisions must be made throughout the process. The designer has to decide what features to include and what not to include, what the design is trying to convey to the audience and why. Designers have to think about typeface, color, spacing, etc. An important aspect of the design principles is unity. Unity allows the designer to make sure every part of the design works together and towards the same purpose. To help make decisions about the design, the designer develops a concept to lead them down a general path of design decisions reducing an infinite amount of options. The principle of unity provides a roadmap to decisions that come after, making the design process easier on the designer.
Design principles make logo design slightly easier for the designer, however logo design is still exceptionally challenging. How do you create a simple symbol that represents an entire company? This is a large task, which requires a connection between the designer and the business. Without this connection the designer will not be able to properly convey the company through the logo. The logo also has to be different from all other logos out there and look good on all forms of media platforms and printed work. Designers commit to a challenging task when designing a logo for a business but through knowledge of the business and following the design principles, the designers task can be completed efficiently.
Being known in the fashion world is of vital importance. You can make yourself known through effective advertisement and public relations. Advertisements and public relation can get your foot in the door and make buyers eager to get their hands on your designs. To achieve ideal effectiveness, you must tailor your efforts to the fashion industry, using proven techniques.
Perhaps the most important aspect for your company is its credibility. The public relations department takes responsibility for the techniques used to establish and maintain the companies’ credibility. Missteps can make a company seem less than credible. For instance, when Ralph Lauren used an emaciated model for their advertisement, there was uproar about the image the company was trying to form for itself and whether or not Photoshop had anything to do with it. When missteps like this occur, public relations workers can step in and do damage control to get the company back on its feet and back into the good graces of the public.
Image is what the consumers see and decide whether or not they like what you are putting out. This is where the importance of the demographic comes into play. Fashion marketers can tailor advertising to appeal to a specific audience that would wear their clothing. For example, if a company adopts a rock-and-roll image, it would be beneficial to advertise in music industry magazines where readers would most likely adopt the same image.
Fashion industry advertisers have a challenge, as they must find the fine line. Many advertisers attempt to shock the audience in an attempt to bring the company into the public eye. This practice can be proven effective; however, it can also be risky. If the advertiser steps over the fine line, there is the risk of alienating the target audience and potentially losing buyers who bring funds to the company. Many companies choose attention-getting images to get the audience’s attention, but it is always necessary to uphold credibility and keep the image of your company stable.
Public relations have become one of the most effective ways to build a brand. PR is vital when it comes to maintaining an organizations image and properly communicating its message to its customers, investors and general public.
PR is based on setting up ongoing relationships with influencers and their audiences to advance, promote and benefit the reputation of yourself and your business. Having the right PR team is essential for maintaining or improving the reputation of your company. The goal of PR is to communicate your message in order to gain advocates and supporters in the community. PR professionals must be familiar with the attitudes and concerns of their audience in order to establish and maintain working relationships that will lead to the achievement of an organization’s objectives.
How does PR work?
Public relations manage information from an organization to the public. PR begins by identifying a target audience and tailoring every message to appeal to that specific audience. PR chooses several tools for tailoring the specific message the company wishes to send to their targeted audience. Some of these tools used for carrying out public relations are media relations, newsletters, special events, sponsorships, community relations, philanthropy, etc.
Through the use of these tools PR can address several broad objectives. PR helps in building product awareness. Media placements and special events can be used to generate consumer attention toward a new or existing product. PR helps in creating interest about a company and its product through promotional releases and articles. PR can be used to provide customers with more thorough information about the company and product. PR delivers information to customers through newsletters and websites to help gain understanding. An important aspect of PR is reinforcing the brand. This is used to maintain positive relationships with the target audience and building a strong image, which can help in times of crisis.
Is PR right for your business?
Skilled PR professionals offer many advantages for organizations. PR professionals have the ability to tell a good story about a company and what it is selling to its’ audience. The story is what will influence the targeted audience and form the point of view for your company. PR professionals have knowledge of the media market and an understanding of where to position these stories in the best way that will target media reporters. If your business is able to evaluate ‘what is news worthy’ then PR will help it look more influential, bigger and more important to the community.
Filed under: Uncategorized
Whoever said big things come in small packages was right when it comes to Twitter. Twitter’s tiny 140-character limit packs a small but mean punch. The website is practically the pioneer for social media websites keeping things ‘short and sweet.’ This reason is exactly why Twitter has gained so much popularity. Its short tweets allow users to get their point across quickly and read other peoples opinions without actually having to take time out of their day to do so. In a world where 140 characters goes such a long way, it is important to use those characters wisely.
DO be active on Twitter. Keep up with posting, favoriting, and rewteeting. In order to stay relevant, it is important to make your presence known.
DON’T tweet anything when you are not in the right state of mind. Whether you are under the influence or extremely emotional, remember that anything you post exists forever, so make sure you are not posting anything that you will regret.
DO offer a descriptive bio of yourself. Users will most likely take into account what you are tweeting about if they know whom you are and what you do.
DON’T tweet just for the sake of tweeting. If you are bored, don’t look to Twitter to fix it. Tweeting aimlessly without meaning may make people not want to listen to you and eventually unfollow you.
DO make your profile public. In order to get yourself heard, you must keep your profile open to the public. Besides, if you are smart about what you are tweeting, why wouldn’t you want the public to see it?
DON’T tweet offensive things. Tweets are public and can never be completely erased. Mad at your significant other or unhappy with your job? Save it. Don’t tweet out of anger.
DO retweet and favorite tweets from your favorite celebrities or public figures that you admire. Who knows they may favorite one of your tweets one day!